LAND ROVER

We wanted to celebrate Land Rover's 65th anniversary and capture the essence of Land Rover's go-anywhere-do-anything feeling of freedom and premium all-terrain capability.

So, we used four free-running pros that maintain a rectangular formation, each one representing an articulating wheel of the Land Rover.

The precisely choreographed four-person “dance” through nature is an epic demonstration of the Land Rover tagline, “Above and Beyond.”

AXE

We found that the AXE consumer target was spending a lot of time on SoundCloud – not just listening, but making their own music to try to get discovered.

So could a brand built on getting its customers noticed out in the world, help to get them noticed in the music industry too?

We created AXE THE LABEL to do just that – a platform that turned SoundCloud from a music streaming service, into a tool for collaboration. With a little help from SoundCloud royalty Lil Yachty and Zaytoven, we were able to get guys out of the comments section, and into the spotlight.

Oh, and we may have topped the Carter V album drop on SoundCloud too.

TROJENA ALPINE RESORT

Trojena is a new global destination for mountain tourism, which will be situated in Neom, a futuristic eco-city that is part of Saudi Arabia's pivot to go green.

In this epic film, directed by Ian Ruschel, we see a quartet of thrill-seekers on skis and snowboards making their way through stunning winter landscapes and the futuristic resort as they glide up a mountainside. Yes. Up.

TAZO TEA

Tazo Tea’s ethos is all about exploration and new experiences. So, in the same spirit, we created Camp TAZO – a yearly event series that helps people get out of their comfort zones.

This year we partnered with award-winning rapper and producer, RZA (Wu-Tang Clan) to create Guided Explorations that will refresh our campers' creativity and explore their own minds.

And for those who couldn’t make it to camp, we helped RZA find another way to share his spiritual and meditative practices — a five-track meditation EP titled Guided Explorations.

(Now streaming on Spotify and Apple Music).

LAND ROVER

5 in-car cameras X 5 innovative directors.

A brand that is known for always forging into new territory, can’t promote a new feature just like any other car company.

So we challenged five-up-and coming directors to create their own uncommon adventure story that would debut at the Sundance Film Festival.

There was only one requirement: USE THE CAR AS THE CAMERA.

Each film was shot using only the five camera surround system, native to the Land Rover.

HP

HP is deeply invested in diversity and asked us to create a video to promote that message.
In this video, we explore people's pre-conceived notions of the All-American Family and what it truly means today.


Some uncovered facts from studies about perceptions in the US today:

• 3 in 4 respondents identify an All-American family as white, heterosexual with children, while only 1 in 4 American families match that portrait

• 8 in 10 Americans agree it's difficult to define an All-American family because America is so diverse

• 68% of LGBTQ people consider their families All-American vs. 58% who believe others would describe them in the same way

• 1 in 3 Americans say they would be nervous to bring home a significant other of a different race

• 1 in 2 say their family would prefer they date or marry someone of the same race/religion

• Although 95% of those surveyed report being close with their families, 1 in 3 have cut ties with a family member based on intolerant views

SAMSUNG

Welcome to the Flex Games, where the best Flexers from around the world attempt to one-up each other in an epic Flex-Off, using the hands-free superpowers of Flex mode.

TAZO TEA

Tea is often seen as comforting and boring. TAZO did not want to be that kind of tea.

So we partnered with Alyssa Edwards of RuPaul's Drag Race and Netflix's Dancing Queen to host an adult summer camp to get fans off of their couches and out of their comfort zones.

SAMSUNG

We were tasked to create a highly shareable film for Samsung Global that would demonstrate the circular UX of the new Samsung Gear S2 Smart Watch in a fun and vibrant way.

So, we created a heightened demo that features a diverse cast of over 150 musicians, athletes, and dancers, executing a variety of everyday actions. 

Choreographed together they form one epic performance, all captured in camera.

Results:  45.5 Million combined views, AdAges's 3rd most shared video of 2015 and R/GA New York's 2nd most viral video ever.

SAMSUNG

When you’re so used to an old routine, it can take a brief moment to adjust to one, simplified by the Samsung Family Hub.

In this film series, we follow a family who used to have inefficient routines. Each film shows a family member pondering the “consequences” of their bad routines, before remembering that their Family Hub has already solved the problem for them.

TD BANK

In order to bring to life TD's Bank Human philosophy, we created a new multi-channel campaign centered around a robot named B.A.R.T. (Banking Assistance & Registration Technology).

He’s a former employee of “Other Bank” (representing all other banks & their “robotic” way of banking).

Despite his background, TD believes that by taking B.A.R.T. on as their new intern, they can help him unlearn his rigid and robotic ways of assisting customers and help him become more human.

AD COUNCIL / LHNL
#WeAreAmerica

The new Ad Council campaign #WeAreAmerica was launched on the 4th of July, to let America know that real patriotism is not just loving your country, but loving everyone in it too.

The campaign launched with a film, in which pro wrestler, actor, and all-American hero, John Cena, delivers an unexpected and inspiring message on diversity & inclusion.

We then launched our social campaign– A True Portrait of America–where every American could become part of an expanding Profile Video for Instagram and Facebook, showcasing that together…#WeAreAmerica.

ZOLA

Zola offers simple solutions to difficult wedding problems.

We illustrated that with ZOLA, planning a wedding can be as simple as a sitcom, by creating our very own called “Getting Hitched”.

SAMSUNG

Samsung home appliances can help you manage your holiday stress and achieve holiday nirvana.

So go on and find your Holiday Happy Place.

VALVOLINE

We wanted to showcase Valvoline's brand heritage while heroing the ingenuity of the Valvoline engineers.

So, we created a film that highlights just how long Valvoline’s engineers have been putting their heart, soul, blood, sweat and oil into their work.

LAND ROVER

A DIGITAL INTERACTIVE EXPERIENCE

To launch The New Range Rover Sport we showcased the versatility, power and speed of the car with a multi-sensory interactive print ad.

With the help of image recognition technology, different images from the interior of the vehicle triggered a different digital, sensory experience.

In the first week of the campaign's launch, it became the Top 5 most liked, shared, and interacted with experiences in the brand’s history.

BOOK CULTURE - NEW YORK

We were asked to promote an iconic New York bookstore, with just one brief:  Show that stories take our imaginations to undiscovered places. 

So, we decided to show a few real-life examples throughout history, which prove that not only do stories take us places, but they also got there first.